Tradition meets scene: Swiss wine at Zurich's Kweer

Mahela Stamm, how would you describe the concept behind Kweer?

Kweer stands for queer culture in a place steeped in tradition. The bar is located in the former Barfüsser, a well-known queer bar in Zurich's old town. Since 2022, this space has once again become deliberately queer. During the day, it is a quiet café – ideal for working or studying – and in the evening it transforms into a lively, cosy bar. Many people celebrate birthdays here or meet up with friends. It's a place where you can be yourself.

What role does Swiss wine play at Kweer?

Our guests are very diverse – some order cocktails, especially when the weather is hot. Others like to enjoy a glass of wine with a cheese platter or hummus. Many are unfamiliar with the wines on our list. They often choose a well-known German Chardonnay. But we have two Swiss wines that are much more exciting. It's almost a shame when guests just stick to what they know.

How do you get your guests excited about Swiss wines?

I often ask them directly: ‘Do you trust me?’ Then I recommend a suitable wine. If someone wants to try it first, that's fine, of course. We serve our wines both by the glass and by the bottle. The taste usually wins them over – especially when guests try it blind. In the end, many of them don't go back to Chardonnay.

Which wine is your personal favourite?

We have an exciting cuvée made from Chasselas, Heida and Pinot Noir – slightly stronger, perfect for after a meal. And then, of course, our Chasselas: mineral, fresh, a wonderful aperitif wine, especially on warm days.

Chasselas isn't exactly considered a trendy wine. How do you reconcile it with a young, urban bar?

Chasselas is the Swiss grape variety with the highest export turnover. I often mention that – it's a little fun fact that makes many people smile and often leads them to try it. Once you've tasted a good Chasselas, its elegance and freshness are convincing.

Does Kweer's queer identity also play a role in the drinks menu?

Less so with the wines, but definitely with our cocktails. We have classics like the Skinny Bitch and the Espresso Martini. Currently very popular are the ‘Spring Fling’ and our Frozen Aperol Spritz. And, of course, the ‘Pride Cocktail’ in rainbow colours – a statement and a treat at the same time. We create many of our drinks as a team, based on what we like ourselves or what we think is missing from the menu.

What does Swiss wine mean to you personally?

I didn't drink wine when I was younger – as a teenager, I preferred sweet mixed drinks. I only discovered wine through gastronomy. I worked in a restaurant with sommeliers and was able to take part in many tastings. Over time, I learned to appreciate wine – especially Swiss wines. Today, I drink less often, but with much more awareness. When I buy wine, I go to small specialist shops, often from Switzerland, but also from Austria or France. I don't mind paying a little extra.

Is there a Swiss wine that you always have at home?

Definitely Heida – I think it goes with almost everything.