About us

Swiss Wine Promotion

Putting Swiss wines in the spotlight – that, in a nutshell, is the mission of Swiss Wine Promotion (SWP). SWP is the national promotion body for Swiss wines and is tasked by the Interprofession de la Vigne et des Vins Suisses (IVVS) with enhancing the image of Swiss wine at home and abroad. SWP develops and implements marketing, communication, public relations and image promotion strategies.

SWP's activities help to position Swiss wine as a product with high added value and to promote value creation throughout the wine industry. SWP promotes the age-old traditions, know-how, and diversity of the six wine-growing regions. To this end, SWP communicates under the Swiss Wine brand.

Board of Directors

Robert Cramer

Chairman

Roberto Grassi

Vice-Chairman

Josée Bélanger

Member

Isabella Kellenberger

Member

Daniel Dufaux

Member

Chantal Aeby Pürro

Secretary of the Board of Directors

The team

Different profiles and personalities, but all driven by the same passions: highlighting the age-old traditions, know-how, and diversity of our vineyards, our country's cultural heritage and, of course, promoting Swiss wines.

Nicolas Joss

Director

Océane Gex

Deputy Director

Jasmin Schmid

Project Manager | Export

Sidonie Gerber

Project Manager | Retail, Gastronomy & Education

Oliver Gianettoni

Head of Communications

Carmen Stalder

Communication Coordinator

Fiona Vaucher

Export and diplomatic corps Project Coordinator

Nuria Marcantonio

Export & Event Project Coordinator

Julien Eray

Administration

Béatrice Patthey

Financial accounting