In Switzerland's wine-producing regions, which include Valais, Vaud, German-speaking Switzerland, Geneva, Ticino and the Three-Lakes region, over 2,500 winegrowers cultivate 14,569 hectares of vineyards.
The special relief of the Swiss vineyards leads to viticulture on a human scale, where the winemaker's hand is the most important tool in helping the grapes to ripen.
Switzerland offers numerous wine tourism destinations and activities in the heart of the Alps. A wide variety of landscapes and grape varieties ensure exciting experiences.
Pairing wine and food doesn't have to be complicated. We show how the right wine can perfectly round off a dish.
From the grapevine to the wine glass: discover fascinating insights about wine, learn technical terms, and deepen your knowledge with our wine courses.
Wine tourism
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Immerse yourself in traditions and customs
If you want to enjoy wine and culinary delights on holiday or in your free time, wine tourism is the perfect combination of tourist attractions and wine. From visits to traditional wine cellars and sporting activities to wine tastings at renowned wineries, wine tourism allows you to experience the diversity of wine culture.
Wine tourism allows you to explore a region in a very special way. It is not only an exchange between wineries and wine lovers, but it also allows you to immerse yourself in the history, traditions and customs of a wine region. This is particularly successful during one of the many festivals that are celebrated around harvest time, for example.
Switzerland offers numerous places for wine tourism, from idyllic vineyards to cosy accommodation and first-class restaurants. Here, visitors enjoy not only the scenery, but also food specialities that marry perfectly with the regional wines.
"At the heart of the harvest": Helping out in the vines
To learn more about wine production, the "At the heart of the harvest" event at the end of September offers a unique experience where anyone can spend half a day helping in the vineyard during this important event on the winemaker’s calendar and contribute to the upcoming grape harvest.
On-site visit: Open wine cellars
The open wine cellar days, which take place in all of Switzerland's wine regions in spring, offer a good opportunity to talk to wineries about their work, while tasting the wines of the new vintage.
Best Of Wine Tourism
As part of the Great Wine Capitals Network, Switzerland is taking part in the ‘Regional Best of Wine Tourism’ competition. This prize is awarded to individual or collective offers that contribute to the promotion of Swiss wine tourism. It is aimed at all stakeholders in the world of wine, tourism, gastronomy, agriculture, cultural heritage, etc. The aim of Best of Wine Tourism is to reward initiatives in the following categories:
Architecture/Landscape
Art/Culture
Discovery/Innovation
Environment/Development
Restoration/Hospitality
Services/Organisation
... as well as a category specifically dedicated to craftsmanship
The 2025 Regional Best of Wine Tourism winners
These are the Swiss projects that have been honoured with the 2025 Regional Best of Wine Tourism Award:
Wine tourism events
Articles about wine tourism
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