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Swiss wine in the spotlight of the international wine world
A voice with international clout
Jancis Robinson is one of the world’s most influential wine writers. Her website, jancisrobinson.com, is one of the most important English-language information platforms for wine and reaches an international audience of wine lovers, professionals and media representatives. It is therefore significant when Swiss wine is covered in detail on the site.
More than just an insider’s tip
The article first addresses two well-known reasons why Swiss wine is rarely found abroad: low export volumes and comparatively high prices. At the same time, the article highlights that these arguments alone are not sufficient to explain the potential of Swiss wines. The high quality and diversity of the range speak for themselves.
Impressive diversity in a small area
Particular emphasis is placed on the exceptional diversity of the Swiss wine landscape. More than 250 grape varieties are grown across some 14,500 hectares of vineyards. Swiss wines combine influences from French, German and Italian wine cultures with a distinct character that makes them unmistakable.
An important signal for Swiss wine
The article also highlights the growing interest among Swiss producers in raising the international profile of their wines. The fact that a globally recognised platform is devoting so much space to this topic is a strong sign of the quality, uniqueness and future of Swiss wine on the international stage.
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