Swiss Wine Summer: Experience your summer differently with Swiss wines!

Swiss wine has firmly established its international appeal. At Wine Paris 2026, held from 9 to 11 th February, 26 Swiss representatives travelled to the French capital, setting a new record for participation. This landmark presence highlights the growing interest among industry professionals in the quality and diversity of Swiss wines.

155 gold medals and 97 silver medals. These are the results of the 19th edition of the Valais Wine Selection, which took place from 3 to 5 September in Sierre.

Embark your young adventurers on a fascinating journey through the Swiss vineyards with the new book 'SWINIS'. This "search and find" book is an invitation to explore the cultural riches and traditional heritage of our country, seen through the eyes of endearing characters and set in beautifully illustrated surroundings. A tour of Switzerland in pages The adventure begins in the Lake Geneva region, passes through historic sites and enchanting landscapes, and then transports you to the picturesque traditions and festivities of Switzerland. From the shores of the Canton of Geneva to the valleys of Ticino, each page is a discovery filled with captivating details to observe and find. Learning by playing It's not just a book; it's a treasure hunt through six emblematic vineyard regions, depicted on richly colored and storied double-pages. Your children will be delighted to find hidden objects on each page, thus stimulating their curiosity and observational skills. An educational tool for everybody "SWINIS" is more than just a children's book. It is an educational tool designed to awaken young people's interest in our cultural heritage and Swiss traditions. Available in German, French, and Italian, it's the perfect gift to introduce children from 2 years old to the joys of discovery and learning. A creative collaboration The book was developed by Val Expérience editions and Swiss Wine Promotion, ensuring authenticity and respect for the traditions and diversity of the Swiss vineyards. The captivating illustrations by the artist Julien Valentini from Sierre add a touch of magic to every page. Don't wait any longer to offer your children a unique and educational experience. "SWINIS - Discover the Swiss Vineyards" is available at www. swinis. ch . Embark on this extraordinary journey and share unforgettable moments with your little explorers!

Swiss Wine Promotion awarded the title of Swiss Wine Ambassadors to two outstanding Chinese wine experts: Wang Zhao and Christina Lee. At the Swiss Centers booth at the China International Import Expo (CIIE) in Shanghai, Chinese consumers flocked to a corner dedicated to Swiss wines. Chinese market interest is strong, says Nicolas Joss, Director of Swiss Wine Promotion. Swiss Centers has been representing Swiss Wine Promotion in China for over two years, managing offline events, Social Media communication, and more. Shanghai (November 8, 2023) – On November 7, at the Swiss Centers cluster booth at the China International Import Expo (CIIE) in Shanghai, Swiss Wine Promotion, the national promotion body for Swiss wines, awarded the title of “Swiss Wine Ambassador” to two real connoisseurs of Swiss wine in the Chinese market: Ms. Wang Zhao, a wine columnist, KOL and passionate advocate of wine culture as well as university teacher for wine history, tasting and marketing, and Ms. Christina Lee, a lifestyle blogger and founder of Wine Lee Talk, who used to study in Lausanne and was selected as one of the top 50 influential people in the global beverage industry by the Wine & Spirit Education Trust (WSET) and the International Wine & Spirit Competition (IWSC). Nicolas Musy and Christina Lee ©Swiss Centers Strong Chinese interest Nicolas Joss, Director of Swiss Wine Promotion, said: “The expansion of the Swiss wine presence and the participation of new partners confirm that China really is one of the markets with a strong interest in Swiss wines. This new edition of CIIE, with again a special corner for Swiss wines, is yet another step in the growth of Swiss wines in China. Discovering our wines means looking for something unique, something that few countries in the world have the opportunity to taste, including China. ” “For me, Switzerland, Swiss wine, and its wine regions all hold a unique charm. I am truly honored to be an Ambassador for Swiss wine and am eager to share my knowledge and impressions with a wider audience of Chinese consumers”, explained an excited Wang Zhao. Her fellow new Ambassador Christina Lee was equally enthusiastic: “I am very happy to receive the title of Swiss Wine Promotion Ambassador. I hope to continue to bring the beauty of Swiss wine to more Chinese wine lovers in the future, so that the fragrance of Swiss wine will occupy a place in the Chinese market. ” Nicolas Musy and Wang Zhao ©Swiss Centers Nicolas Musy, Delegate of the Board of the Swiss Centers Group , a non-profit organization that lowers the Asian market entry hurdles for Swiss enterprises, presented the certificates to the two Chinese wine experts. Musy: “Swiss Centers had the pleasure of representing Swiss Wine Promotion in China for over two years now. During the CIIE, the Swiss Centers booth hosts a bar with the largest concentration of Swiss wines in China. In addition to offline activities, last year Swiss Centers opened and managed the Swiss Wine Promotion official WeChat and Weibo accounts to highlight the quality and specificities of Swiss wines on social medias. With the additional support of these two great connoisseurs, Christina Lee and Wang Zhao, Chinese wine lovers will get more opportunities to know and appreciate the wines of Switzerland!”

The international Great Wine Capitals (GWC) network brings together the twelve biggest world capitals that share a major economic and cultural asset: their world-renowned wine region. For the first time, from 22 to 26 October, the City of Lausanne hosted the international network’s General Assembly. 120 delegates had the opportunity to discover Swiss vineyards and a country that sits between innovation and tradition on a conference day hosted by important players in Switzerland's economic, tourism and wine-growing landscape. The Assembly closed on Thursday 26 October with a gala and ceremony for the Regional Best Of Wine Tourism and Global Best of Wine Tourism awards. Established in 1999, the international GWC is the only network in the world to connect wine regions in “old” Europe with the “new” world. GWC aims to promote commercial, tourist and educational exchanges between its twelve member cities: Adelaide | South Australia, Bilbao | Rioja (Spain), Bordeaux (France), Cape Town | Cape Winelands (South Africa), Hawke’s Bay (New Zealand), Lausanne (Switzerland), Mainz | Rheinhessen (Germany), Mendoza (Argentina), Porto (Portugal), San Francisco | Napa Valley (USA), Valparaiso | Casablanca Valley (Chile) and Verona (Italy). The GWC network aims to provide memorable wine experiences for visitors and helps cities and their wineries promote their extraordinary culture, heritage and region. Since 2018, the City of Lausanne has represented the entire Swiss wine-growing region in this prestigious network ( www. greatwinecapitals. com ). “Promoting wine tourism is a unique opportunity for the wine sector to showcase the diversity of Swiss wines and present their fascinating landscapes and rich history to the general public. It’s also an opportunity for this wealth to reach further than wine lovers. Lausanne’s Great Wine Capitals membership has been a major milestone for the development of Swiss wine tourism”, Nicolas Joss, Director of Swiss Wine Promotion. From 22 to 26 October, delegates from the twelve countries explored Swiss vineyards through “technical tours” organised in the country’s wine-growing regions. These visits highlighted the winegrowers’ ancestral know-how, diversity of the terroir, main grape varieties, research and development of the wine sector, as well as wine tourism offers and landscape heritage. “The GWC network’s General Assembly in Lausanne has helped strengthen the standing of wine tourism in the Vaud capital and Swiss wine-growing region. The future of wine tourism is encouraging, both nationally and worldwide. Lausanne is delighted to be able to offer these experiences to curious visitors and lovers of Swiss vintages”, Steeve Pasche, Director of Lausanne Tourisme and President of the GWC 2023 General Assembly The GWC General Assembly was punctuated by the 6th edition of the Swiss Wine Tourism Meetings, with a conference day on the theme “Wine tourism in Switzerland: from tradition to innovation” with the participation of Suisse Tourisme, Presence Switzerland, the Brotherhood of Winegrowers, Agroscope and other partners. The day was a unique opportunity to meet stakeholders from around the world, as well as broadening approaches and promoting innovation and the standing of Swiss wine tourism in the wider world. At the end of the conference day, the gala and Best Of Wine Tourism awards ceremony was held. Created by the GWC, the project awards individual and collective approaches that contribute to the promotion of wine tourism. It is aimed at all stakeholders in the world of wine, tourism, gastronomy, terroir and heritage. Each capital in the network organises its own internal competition, with the winners in each category receiving the title of Regional Best Of Wine Tourism. All the Regional Best Of Wine Tourism winners automatically participate in the international Global Best Of Wine Tourism awards. The Swiss winners in the Regional Best Of Wine Tourism The Swiss winners for each category in the Regional Best Of Wine Tourism awards are: Architecture/Landscapes: Castel de Daval, Sierre (VS) Art/Culture: Domaine du Mont d’Or , Sion (VS) Discovery/Innovation: Maison Gillard , Sion (VS) Environment/Development: BAM – Voie des Sens , Morges (VD) Food/Hospitality: Cave Couronne 1669 , Morat (FR) Service/Organisation: Wine Tours Switzerland , Maienfeld (GR) Craftsmanship: Cantina Settemaggio , Valle Leventina (TI) The "Train du Vigneron" - BAM la Voie des Sens offer in Morges (VD) has won a "Global Best Of Wine Tourism" award for the best offer among the Swiss "Regional Best Of Wine Tourism". Finally, from 30 October to 13 November, the public has the opportunity to vote for their favourite wine tourism offer with seven categories in the People’s Choice Award! Visit the website . The Assembly, not to mention the attractive offer of Best Of Wine Tourism, clearly demonstrates the enthusiasm towards wine tourism all over the world. The theme responds to the visitors’ need to have a full experience of the place they are exploring. This form of tourism allows guests to be completely immersed in the setting, gives the economy a boost, promotes conversation with locals and allows traditions, expertise and passion to be shared. 2024 Great Wine Capitals General Assembly to take place in Verona The next General Assembly for the international network will take place in Verona from 20 to 24 October 2024.