Sustainable Swiss Wine: Making Commitment Visible

Swiss wine embraces sustainability

What makes a wine sustainable? It's about much more than reducing the use of certain crop protection products. Sustainable winegrowing also means protecting natural resources, encouraging biodiversity, ensuring good working conditions and building economically resilient businesses.

That's exactly what the “Sustainable Swiss Wine” initiative is all about. In early November 2026, a new campaign is putting the Swiss wine industry's commitment in the spotlight. Through posters, videos displayed at railway stations and social media content, it shows how sustainability is being put into practice across Swiss vineyards.

The campaign is launching in French-speaking Switzerland, with plans to gradually expand nationwide.

Four pillars for a sustainable future

Supported by the entire Swiss wine industry and managed by VITISWISS, the initiative establishes a shared national framework for sustainable winegrowing. It covers the entire production process, from vine to bottle.

The framework is built around four pillars:

Environment: Protecting natural resources, promoting biodiversity and monitoring CO₂ emissions.

Social responsibility: Improving working conditions and strengthening employee safety.

Economy: Analysing production costs and ensuring long-term economic viability.

Oenology: Meeting quality requirements and guaranteeing the Swiss origin of the grapes.

The goal is to bring existing efforts together and continuously improve sustainability practices throughout Swiss winegrowing.

Four wineries, four faces of sustainability

What does sustainable winegrowing look like in everyday life? Four Swiss wineries share their experiences in a new video series:

Abbaye de Salaz – Chablais, Vaud

Château de Vinzel – La Côte, Vaud

Domaine Brunner – Neuchâtel

Cave Rive du Bisse – Valais

Filmed in their vineyards and cellars, the winegrowers share their vision of sustainability and showcase the practical measures they are taking to make a difference.

Together for the future of Swiss wine

With “Sustainable Swiss Wine”, the industry is embracing shared standards, transparency and continuous improvement. The initiative highlights the efforts already made by numerous wineries and lays the foundations for the future of Swiss wine.